You can avoid this by paying attention to the data Facebook gives you about your audience using this tool. With Facebook, the audience pool is so large, and while that is supposed to work to your advantage as a marketer (more people to target), it can easily work against you in that you spend a whole lot of time, effort, and resources targeting the wrong set of audience. This transition has made the new audience insight tool a little less effective than it used to be, but don’t worry we’d show you how to go about using the tool still. The tool used to be hosted on the audience insight section of Ads manager before Facebook shut it down on July 1, 2021, and created a similar tool on Facebook’s business suite. It provides audience insights on page likes (for Facebook pages), page followers (for Instagram), gender, age, top cities, and interests of your current audience and potential audience. It is a free native tool in Facebook’s business suite insights that provides resourceful data about your audience across both Facebook and Instagram at the same time. ✨ Related article: Social media trending content ideas – The ultimate list In Facebook’s words, “ Facebook Audience Insights gives you aggregated information about two groups of people – people connected to your Page and people on Facebook – so you can create content that resonates and easily find more people like the ones in your current audience.”
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